Do you want to be seen as a trustworthy expert in your field? Here is why personal branding is essential for you and how to get it done in the right direction.
You are reading this article here why? Because you are thinking about the idea to become your brand. Yes, you are your brand. You can also be seen as a leading expert in your field. Maybe you are unaware of the personal branding idea before and do not sure yet about it. Believe it or not, it is happening for years, and now it is the golden era of branding yourself. Personal branding will evolve more in this growing digital world.
So, what is personal branding, and why is it important? Let’s find out.
What is personal branding?
Personal branding is the conscious and intentional effort to create and maintain an online business presence and influence public perception of an individual by content creation, marketing their expertise, and sharing knowledge so they can position themselves as an authority in their industry.
Personal branding is a continuous practice of strategically marketing your brand image in public. It can be done via traditional way of advertising or newer way via online web and social media presence. The end goal is to expand your brand awareness among people so they can easily identify your brand.
Is building a personal brand challenging?
Yes, it is challenging. Building a personal brand takes effort and time. You may underestimate the time that is essential to develop a great brand. Many people have less patience because they want to see immediate results.
Why did we include this question here to answer? Because we want you to know all facts before diving into your personal branding journey. Personal branding is not as easy as you think. It will take time and consistent effort. You have to be patient and put in all your efforts consistently. Consistency is the key to getting success in anything.
Why is personal branding important?
Today is the era of technology, so there are unlimited online options available for people. Thus, the attention span of the people is less. Everyone wants to get attention immediately so making a great personal brand is the best option to get attention quickly. When your personal brand is well-organized, then more people will associate with you, they will trust you more, and will buy more.
In this changing world of information how you will represent yourself better to hunt opportunity?
Your personal brand will tell a story in itself so opportunities will come at your door. It is only your brand that will work 24×7 for you while you will sleep, and will represent your expertise.
People who know you and your brand always will trust you more, and you will grow more.
Does everyone have a brand?
Yes, every person who has any expertise in their area has a personal brand itself. If you have any expertise, you are your personal brand. only you have to define it strategically to monetize your skills or expertise.
By personal branding, you have more chances to get success in life rather than not having a personal brand. You do not need to repeat your expertise one by one to everyone who meets you. You can just tell them; I have my personal brand you can visit my website.
How to define your personal brand?
Before defining your personal brand; Define who you are. What is your goal? Choose the word list which describes you best and then choose 3 words that match your personality most. You can ask your family member or friends what describe you most. What values did you add to the life of your close members?
After it, define your audience. You know where your services will be served by you so define your location or place so you can easily reach your audience.
And then decide what you want to be known for. You can ask your close circle members what values you have provided them in the last 5 or 10 years. They will help you to identify your answer.
You can take the help of your mentor or any special guidance to know your actual personality, expertise, or aims. Maybe you know the answers already.
After doing all the above you have to define your brand statement. It will lead your brand and it will remember by your audience so be wise and creative in choosing your brand statement.
And then you can design your logo or you can use your photo as a brand logo. After this work, you can set up your website and social media presence.
You can take the help of an expert to design your website or set up your social media presence.
We provide these services; you can contact us to build your website or personal brand from scratch.
The Baini is the leading creative agency in website creation and personal branding.